Why should you use Google Analytics?

Google Analytics provides powerful tracking for anyone with a web presence, whether it be a small local business or a giant online enterprise. It’s one of the most powerful web analytics solutions on the market – and it’s free for anyone to use.

The past week Google has started to show inflated results for brands in the SERPS (Search Engine Result Pages). This means that brands now can dominate a bigger area on the SERPS, which is great news for smaller brands. Above is an example for our “NeonLobster” brand search result on Google. You will notice that Google display deeper links and also the meta tag information for the relevant pages.