Google Adwords Express
Google AdWords Express has just been launched in to the United Kingdom and helps you promote your business on Google Search in minutes. Google Express enables retailers to generate new local sales immediately, when individuals search your area for the products or services you provide a Google ad for your business and it will appear above or beside their search results.Your business will also be marked with a distinctive blue pin on Google Maps, helping it stand out to potential clients. This new feature will be a great new feature for Local SEO.
Read more..PPC Advertising Campaigns – How they work
Posted in Google, Search Engine Optimisation (SEO) by Laurence
6 Jan 2012
What is PPC advertising?
Pay per click (PPC) is an online advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines such as Google and Bing, advertisers typically bid on keyword phrases relevant to their target market. PPC ‘display’ adverts are shown on websites with related content that have agreed to show ads.
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