Now A Google Engage Partner!

NeonLobster Design are proud to be accepted as a Google Engage partner in the UK. This initiative by Google is an attempt to allow marketing agencies , webmasters and SEO’s direct access to Google Adwords Support as well as training programs, study material and important information so that they do not become stale in advancing their knowledge of Adwords for there clients. The UK Google team is working hard to build relationships with Google Advertisers and are trying to bridge the gap between Google, Clients and Adwords Managers.

On being accepted for the program we have tools and online courses available to our team to extend our Adwords knowledge and look forward to continuing to enhance our expertise of Adwords over the next few months.

Why Must I Use A Google Engage Partner For My Adwords?

By using a Google Engage Partner you can be sure that the PPC company that is handling your Adwords Campaign is up-to-date in their knowledge of Adwords. Many Adwords Certified individuals and companies do the test once and then never apply that knowledge on a daily basis and become stale in their management of Adwords Campaigns mostly due to their lack of further education and advancement. Many companies get certified once with experts in house and then remain certified when those experts leave the company. The company does not need to re-test to remain Adwords certified, they simply continue as usual.

Social Media Personas

Identifying, Understanding And Influencing Social Media Users

To become an effective marketing strategy, social media marketing must first become part of an effective customer strategy. Today, marketers must leverage a segmentation approach to identify, understand and influence customers through these channels. To that end, Aimia conducted research to develop six social media usage “personas” based on the twin behavioral drivers of Trust and Control.

Social Media Drivers: Trust & Control

SEM For Dental Practices

Today, comprehensive search engine marketing is essential to grow your dental practice and attract new patients. You need to use multiple strategies to ensure local dental consumers find your website on the top search engines like Google, Bing and Yahoo as well as on highly trafficked social networking websites, like Facebook and Twitter.

More Than Just Search Engine Optimisation

Although optimising your website is the foundation of your search engine marketing, it is still only one part of a dominant search engine marketing strategy. At NeonLobster Design, we implement a comprehensive program to ensure your website gets maximum search engine exposure:

• Comprehensive Website Optimisation
• Strategic Pay-Per-Click Management
• Online Public Relations (Press/News Releases, Articles, etc.)
• Video Optimisation
• Google Local Listings
• Social Media Advertising