Posted in Marketing Strategy, Social Media, Web Marketing by Frans
4 Dec 2012
Find out how British people are spending their time on Facebook
Check out the cool video display of Facebook marketing data in the United Kingdom. The data was provided by Nielsen. Out of the 27 million people that user Facebook every month, the video displays some really interesting insights into the UK audience.Read more..
Posted in Marketing Strategy, Search Engine Optimisation (SEO), Social Media, Web Marketing by Frans
17 Aug 2012
An Introduction and History of Pinterest
Pinterest is one of the newest additions to the social media scene. Powered by visual pinboards, this network allows users to collect their favorite images, videos, articles and more from the Internet. Pinterest provides Internet users a unique way to share the fascinating, beautiful and unusual pictures they find online.
The network opened its online doors in March of 2010. The website’s founders include Paul Sciarra, Evan Sharp, and Ben Silbermann. The website originally operated with an invite-only model, but registration is now open to everyone. In recent months, Pinterest’s popularity has exploded with a growing audience of new users.Read more..
Posted in Social Media by Frans
30 Jul 2012
Social Media Personas
Identifying, Understanding And Influencing Social Media Users
To become an effective marketing strategy, social media marketing must first become part of an effective customer strategy. Today, marketers must leverage a segmentation approach to identify, understand and influence customers through these channels. To that end, Aimia conducted research to develop six social media usage “personas” based on the twin behavioral drivers of Trust and Control.