Got a nice, effective 404 error page?

Having a good 404 error page is something a lot of web design companies ignore or just simply forget about. Has your site got an error page?

Sometimes it may not be your fault visitors landed on error pages, but being able to communicate and direct them back to the home page is as good as a second chance to re-engage a visitor. Error 404 pages can help you do that.

The checkout process

Getting people to an e-commerce website is one thing, getting them to buy is another. Consumers are still faced with hurdles when it comes to online shopping – having to remember login details and passwords, entering strange letters into captchas, negotiating around complicated delivery charges and so on.
Analytics packages can help identify the barriers to conversion and to bring this to life Google Analytics have created a video around what buying a loaf of bread in the real world would be like if e-commerce principles were applied. It’s a bit over the top, but makes the point nicely!

1. I am currently out of the office at a job interview and will reply to you if I fail to get the position. Please be prepared for my mood.
2. You are receiving this automatic notification because I am out of the office. If I was in, chances are you wouldn’t have received anything at all.
3. Sorry to have missed you, but I’m at the doctor’s having my brain and heart removed so I can be promoted to our management team.