How to create a Facebook Page for Your Business

Decided to put your business on Facebook? You should. It is free advertising and will push traffic to your website for people that are actually interested in your services/ products. Facebook is the biggest social network site out there today with over 400 million users.

Creating a Facebook page is a great opportunity for you to strengthen the relationships with your existing customers and even maybe generate new leads. Out of 400+ million active users, you’d be unlucky not to find any of your customers already on there. Now, let’s create a Facebook page.

Create Facebook Page

To create a Facebook page for your business, log into your personal account and go to the Facebook page creation interface. If you don’t have a Facebook profile yet, you will then need to create one. You first have to choose a category: an area, a brand, product or organization, or an artist, band or public figure. Select the category that best fits your business and move to the next step. Enter the name you want to give to the page and tick the box if you don’t want the page to become public at this time. If you do so you will of course be able to make it public at a later time. Then click ‘Create Page’.

Having a Facebook page for your business is a must for all businesses. You have to make time to manage it to ensure it is successful. Even if it is just an hour at the end of the week. To get people to your fan page I would suggest tweeting, emailing some family and friends or perhaps even purchasing credits for a one-off Facebook advert.

To attract followers you will also need to make your page engaging enough, so people actually want to join the community. Make sure your company branding and related images are present on your page. Ensure you regularly add new content (news, videos, upcoming events, etc.) to your feed. To engage visitors you may even organize contests or reward those who participate (with freebies for instance). These are only a few techniques on growing your followers list.