What influences the time it takes to get a good search engine ranking?

SEO campaigns can take serious investment in both time and money, but why does it sometimes take so long?

There are many factors that can affect how long it takes for your site rankings to increase. Although search engines are constantly updating, they don’t update your link popularity as often. This happens about once every 3 months. In addition, all off-page work also has to be indexed and compared with the indexing of the on-page work on your website.

If your site is brand new, search engines will not crawl through to index your site on a frequent basis. However, search engine optimisation makes sure that your site is easily indexed, encouraging more frequent crawls by search engine robots. In addition, the age of your domain, how often your site is updated, internal linking structure, and value of incoming links also affect how often your site is crawled.

There are a number of other factors that influence the timescale of a sites SEO performance which include:

• Domain authority – Authority is achieved by domain age, size of website, page rank and the quality of the website content.

Quick Checklist Before Setting Your Website Live

Every website design is different but here are a few points to clarify before you set your website live.

• Website Copy Checks – Tip – ensure you content is optimised and correctly worded for both search engines and humans
  • Check your spelling is correct
  • Check your tone of voice
  • Check your contact details are correct
  • Check through any ‘hidden’ copy on the website
  • Make sure your not going live with any test copy on your site e.g Lorem ipsum..
  • Invest in an SEO copywriter to ensure your content is as good as it can be

Villa Vendee | Web Design Project

Villa Vendee requested the design of a CMS website to help promote their holiday home in the rustic Vendee French village of Thouarsais Bouildroux in the heart of the lovely Loire Valley.

Contact us on 0844 4874113 or drop us an email if you think we can help your businesses!