Posted in Search Engine Optimisation (SEO), Web Marketing by Laurence
26 Apr 2011
What influences the time it takes to get a good search engine ranking?
SEO campaigns can take serious investment in both time and money, but why does it sometimes take so long?
There are many factors that can affect how long it takes for your site rankings to increase. Although search engines are constantly updating, they don’t update your link popularity as often. This happens about once every 3 months. In addition, all off-page work also has to be indexed and compared with the indexing of the on-page work on your website.
If your site is brand new, search engines will not crawl through to index your site on a frequent basis. However, search engine optimisation makes sure that your site is easily indexed, encouraging more frequent crawls by search engine robots. In addition, the age of your domain, how often your site is updated, internal linking structure, and value of incoming links also affect how often your site is crawled.
There are a number of other factors that influence the timescale of a sites SEO performance which include:
• Domain authority – Authority is achieved by domain age, size of website, page rank and the quality of the website content.
• Competitiveness of the campaign – The phrases that have been chosen for the client will have a direct impact on the timescales.
• Industry exposure – Some industries have better link building opportunities than others, reducing the timescales.
If you would like further information on SEO please feel free to email us or give us a call on 01295 751930.
Image courtesy – roomzworld on Flickr