Rich snippets can make all the difference when your website is ranking lower on page one, as features like reviews can lure potential users from the results above you. They make your link stand out from all the others!

If you continue to produce relevant content and garnish your links with calls to action and a good star-rating, you can beat your competition without having to drastically improve your authority in the SERPs.

SEO benefits of rich snippets

• Stand out from competitor’s links and draw attention to your relevant result page
• Providing an instant call to action by including direct terms in the search query
• Increased click-through rates. Id much rather click a page that has been reviewed well and updated recently.

An Example Of A Rich Snippet For Recipes

The below example of rich snippets has been used to make this particular recipe stand out in Google SERPs. This is achieved by adding data markup language techniques to the page.

Google suggests using microdata (recommended) . Google supports rich snippets for the following types of content; reviews, people, Products, businesses and organizations, recipes, events and music.

A Look At Rich Snippets – INFOGRAPHIC

Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive.