PPC/ Pay Per Click Services
Pay Per Click Advertising As An Internet Marketing Strategy
What is PPC?
PPC advertising (pay-per-click) is the most immediate way to start advertising your products or services on the internet. It enables businesses to identify a relevant audience and create an online advertising strategy that is specific to the needs and expectations of that audience. This approach can involve just one product or service or many thousands. The flexibility that PPC allows means that each identifiable audience can be approached and targeted differently, increasing the likelihood of people noticing your adverts and visiting your website.
In many respects paid search can be described as a democratic advertising platform, small or new businesses are able to appear alongside more established or bigger names advertising the same products. With the internet and ecommerce continuing to grow it is easy to see why pay per click campaigns are becoming an integral part to the business strategies of businesses both small and large.
NeonLobster Design can create text and image ads to run on the main search engine; Google. We provide an effective and creative approach to getting your adverts noticed on Google SERP's (Search Engine Results Pages).
Why use PPC?
Pay per click (PPC) is a form of online advertising that you only pay for when someone clicks on your advert. PPC, also known as paid search or adwords, guarantees your advert appears on a search engine results page (SERP) when a user searches on a specific keyword or term. Because you're engaging with customers who have already entered the buying cycle, PPC is a highly effective and non-interruptive way to drive relevant traffic to your website. You can measure exactly what you're getting for your spend, and by fine-tuning and optimising your campaign, you can achieve excellent ROI from paid search.
You can see how Google PPC works in more depth on our blog post 'PPC Advertising Campaign - How They Work'.
8 reasons to choose us for PPC:
- Total control over your budget
- A single point of contact for your PPC campaigns
- Advanced reporting covering past, present and future
- Flexible management fee
- Appear on Google Local business adverts
- No lengthy contracts (mrolling contracts)
- In depth keyword analysis/ research
- Conversions analysis
Expand your reach easily
We can widen your reach through a PPC campaign by identifying the most effective use of ads for your business. This means your campaign is highly focused, your ads appear just for your target market, in high positions. Your PPC keywords, ad texts and ad groups are continually tested and refined for the best campaign performance, and we do this personally, so you get expert management, not an automated response.
Get better results instantly
Our campaigns can result in more visitors to your website and social media pages. We deliver more clicks for your PPC budget, a higher click through rate (CTR), lower cost per click (CPC) and reduced cost per acquisition (CPA). This means you get more opportunities to make a sale. We can regularly feedback your results, and provide detailed reports and suggestrecommendations for improvement.
Our paid search service delivers a better return for your business. We don't charge a management fee based on a percentage of your ad spend, so it's not in our interest to push you to increase your budget. We focus on making your money go further and your campaigns perform as effectively as possible.