Investing in website copywriting
Whether you are investing in a new site, or updating an existing site, SEO Copywriting for your website is all-important. Professional copywriting will ensure a good return on your online investment - in website terms, 'content really is King'.
Why SEO Copywriting is different
Writing for a website requires different skills to other types of copywriting. When people visit your website, their behaviour is very different to someone reading printed material. Web site visitors will:
- Scan the text
- Jump from page to page
- Read only the headings
- Leave the site if they can't find what they want quickly and easily
Unlike reading hard copy material, website visitors scan the information to see if they can find the information they want. They rarely read the copy from start to finish. The average website visit is often little more than a few seconds, so it's important your website copy is written to encourage the visitor to stay longer.
SEO Copywriting calls for the skilled crafting of words to not only convey a powerful message to your readers, but at the same time satisfy the needs of the search engines. Well-written SEO copy will help your site's optimisation, and boost your website conversion rate.
Website content writing is affordable and pays dividends. For a free, no-obligation web copywriting quotation, please phone 0844 4874113 today or send an email enquiry.